OPSM – Eye Heart Mum

OPSM wanted to let Aussie Mums see how we really feel about them for Mother’s Day.

Through an in-store activation at Sydney’s flagship OPSM store, the brand enlisted Australia’s best Slam Poet Philip Wilcox, to craft the ultimate Mother’s Day card message for their customers allowing them to put everything that was in their heart, on the page and to let thier Mums see their love.

Client: OPSM
Agency: Marcel
Role: End to end production